This national chain of low-cost, no contract gyms needed signage design with maximum impact, to attract new members and increase brand awareness.
Drummer was approached to design signage for new sites and apply their new branding to existing schemes. Signage application also includes sites at the pre-sales and pre-exchange stages, to announce that The Gym is coming. This helps to increase brand awareness, drive web traffic and encourage membership sign-up.
Part of the design challenge is in applying The Gym brand consistently across a wide variety of sites, from town centre shop frontages to large retail park units.
As well as continuing to work on new launches, we are developing designs for interior feature walls and have produced comprehensive signage guidelines.