Integrated fundraising campaign for international relief and development charity Samaritan's Purse.
Samaritan’s Purse is a Christian charity, working through local churches amongst communities in need. We were briefed to develop an integrated campaign for an experiential fundraising and awareness offering at a series of festivals at which Samaritan's Purse were the main sponsor.
Our strategic approach to campaign delivery centred around creating a media-rich suite of content which could then be used as part of a multi-channel campaign. The media suite showcased the story of Emelienne in Rwanda who had been mentored by Samaritan’s Purse programmes to turn her lemon trees into a business which sustained her family and others in the local community. The resulting campaign concept was “When Life Gives You Lemons”.
The Drummer team worked with Samaritan’s Purse to develop the complete campaign strategy, content and deliverables. From devising and developing the overall concept, to project management and liaison, to undertaking 2D and 360º film storyboarding, scripting, filming and editing, to designing all aspects of the exhibition stand experience and user journey, to producing all associated collateral – we delivered a highly engaging campaign for Samaritan’s Purse.