Bonafidee

Contemporary brand identity and website for Bonafidee helps to engender trust in their secure, online identity check services.

Bonafidee asked us to create a new brand identity and online presence to help position them as pioneers in digital trust. With target markets including banking and legal, the client needed their new identity and website to present their software solution as ‘the professional’s choice’. 

The new logotype places greater emphasis on the ‘ID’ within the Bonafidee name. Along with a new colour palette, strapline (safeguarding your digital world) and a suite of graphic brand assets, we have created a contemporary, authoritative brand.

A new photographic approach moves away from the negative aspects of identity theft and focuses on real people using digital devices in everyday settings. We have also applied a pixelated effect to the photography to help visualise the concept of identity verification. 

We worked with the client to determine site structure, messaging and functionality, and designed and developed a responsive website in Drupal, an open source CMS system.

We have also created a brand toolkit, a suite of icons and stationery templates.