Drummer

News & Insights

Curated thinking on the sector news, trends and ideas shaping purpose-led work.

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When trust shapes generosity

Stewardship's Generosity Report 2026 offers one of the clearest current pictures of how UK Christians give - and what shapes that generosity.

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Insight

Speaking to different generations without losing the plot

CCS Fundraising explores how different age groups want to hear from the causes they support - and what that means for planning.

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Trends

Nonprofit communications is growing up. Are we letting it?

The 2026 trends describe a sector in transition: more experienced, more strategic comms teams still pulled in too many directions.

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Perspective

Decisions are made on a journey, not in a moment

In a world obsessed with last-click data, it is easy to over-credit the final touchpoint and forget the graft it took to get there.

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Trends

A decade of UK giving: what leaders should really notice

CAF’s ten-year view cuts through monthly headlines to show how public generosity has responded to pressure and change.

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Perspective

Fundraising statistics are only useful if they change your questions

Benchmarks are easy to skim and easy to misuse. The most powerful use of data is to surface where your assumptions are off.

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Insight

When a quarter of donors plan to give less - and still open your post

Candid reports that one in four donors plan to give less, yet a striking majority still respond to direct mail.

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Insight

People just want to know what you want them to do

Most people are not thinking about you most of the time. Your job is not to shout louder - it is to make it easier.

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Trends

40 trends are too many. Here’s how to read them.

A long trend list is rich but risks being overwhelming. The useful question is which few intersect meaningfully with your mission.

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Insight

If your supporters get 50 emails a year, what do they remember?

Nonprofits sent an average of 50 messages per subscriber in 2025. The question is what it’s like to be on the receiving end.

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Perspective

The comms trends that matter are quieter than you think

The most important shifts in nonprofit communications are not flashy - they’re about brand, meaning, trust and decisions.

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Trends

The quiet generosity of younger givers

Younger Christians are not the reluctant givers many imagine. They are already giving sacrificially - and looking for help to make sense of it.

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Trends

Philanthropy is changing. So what do you control?

The Johnson Center looks at the wider landscape - workforce pressures, shifting expectations and evolving community relationships.

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Insight

Teaching, transparency and the long game of Christian generosity

A Stewardship follow-up names the work: the most powerful drivers of generosity are patterns of openness, not campaign slogans.

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Perspective

Christian generosity between church, charity and everything in between

Supporters are not starting with your income line; they’re starting with their call to live generously, then working out faithfulness.

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Trends

Young Christians are more generous than you think

Committed young Christians give around 10% of their income - roughly four times the UK average - often quietly.

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Insight

Younger generations, finances and the pressure on UK churches

Two themes rise quickly to the surface for UK church leaders: engaging younger generations and financial sustainability.

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